Events offer destinations the opportunity to showcase unique local resources and despite the challenges posed to this niche market, it can serve as part of post-COVID-19 recovery.Music events present experiences centred around Elica Filo IX/A/60 Cooker Hood unique local culture and serve the trend toward growth in domestic tourism.However, there is a dearth of literature on music event tourism from the Continent despite Africa being known for its rich cultures and popularity of music.
Although a globally popular musical style, choir events are also underrepresented in the literature.This article describes local spectator segments of the World Choir Games held in South Africa, a first for the African continent, to identify the factors that drive positive perceptions of the Bubblers host as a music event tourism destination.Data was collected from 350 spectators and segmentation carried out using cluster analysis.
Results indicated two groups of spectators: Avid Exploring Supporters and Experienced Particular Supporters.Though the groups differ in motivations and experiences, both can contribute to sustaining this niche.